I’m, a pragmatic, all-round, hands-on manager with a lot of business savvy. I use the analysis and the root causes of a problem as starting points to work toward structural, multidisciplinary solutions. My MO is comparable to that of an internist. Where strategy and operations intersect is where I come into my own: solution-oriented, an out-of-the-box thinker and team player. Products and services are the heroes of my game.
My experience extends across B2B, B2C, and Retail, both national and international, in food & non food. Experience that I gained at family-owned businesses, multi-nationals and startups. Examples are Johma, Nestlé, Ahold/Albert Heijn, Aalsmeer Flower Auction, the packaging industry and my own company Dirigo International. Dirigo on the one hand helps business structurally boost profitability, and on the other helps startups accelerate and professionalize, both externally (sales and marketing) and internally (HR, operations and logistics.)
MRO (Socially Relevant Entrepreneurship) is the primary solution for the problems of today and the future. For several years now, I have been involved in a number of MRO projects (PYMWYMIC and APEC Monkey’s Den).
Society at large has become increasingly receptive to the concept. GM to me is a beautiful example of an even better way to achieve this in practice, and contributes to this objective. The foundation has been laid and I can, and want to, help add on to it.
As a Generous Mind, I love to work in the following fields:
- Nutrition; using honest ingredients and good taste.
- Health; good, honest food, education and exercise (a sedentary lifestyle is the new smoking).
- Recycling; recycling plastics.
- Nature management; because I’m a nature lover.
My expertise lies mainly in general and commercial management with a strong innovative drive. I’m good at expanding and boosting good business opportunities.
My role within Generous Minds is that of an interim, hands-on manager, coach and consultant for fine-tuning plans and professionalizing and accelerating business.