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Anneke Wieling

Experienced CEO/CFO, Business Generalist with Finance expertise

What I do

I support companies as a business generalist (CEO/CFO) to optimize processes, systems and working methods so that they are ready for growth

About me

I am always looking for improvements in efficiency and effectiveness of processes, to make life and work easier. With the aim of getting an organization up to speed with the growth and ambitions of the idea behind it. My talent is creating teams, and seeing what teams need to get the organization in sync with its purpose. Organizing finance, internal control and timely management information, combined with creating the right management team structure and making sure that people all work in the area that gives them energy!

I have worked as an external accountant, Financial Controller, CFO and also as a CEO in various sectors and sizes of organizations. From global corporates to small and medium-sized enterprises, from owner of an outdoor store to manager of a consultancy firm. I have experience in manufacturing in FMCG, industrial products, distribution, logistics and retail. As manager of a consultancy firm I combine consulting with leadership tasks, which is a great way to keep my experience relevant and up to date. Generous Minds connects my desire to do something good with what I have to offer, namely the experience I have built up in almost 30 years of working in companies in the Netherlands and abroad.

That experience and the consulting experience I have within Protiviti, allows me to really make a difference in organizations that work for more than just profit, organizations that create social impact. I truly believe in the power of people to create their own destiny if given the chance, and the opportunity for me to help the social enterprises that Generous Minds supports is a great way to contribute to this.

How I help customers

I help entrepreneurs who need knowledge and experience in optimizing business processes, reporting, people management and efficiently running their business by being a coaching and sparring partner.

Number of deliverables

- Financial models, scenario analysis
- Plan to provide structure for efficient business operations
- Support in the implementation of this plan

Sample customers

Makers Unite, TMI Academy, Kingdom of Wow

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