top of page

Anneke Wieling

Experienced CEO/CFO, Business Generalist with Finance expertise

What I do

I support companies as a business generalist (CEO/CFO) to optimize processes, systems and working methods so that they are ready for growth

About me

I am constantly seeking ways to improve the efficiency and effectiveness of processes, making both work and life easier. My goal is to help organizations align with their growth and the vision behind their mission. My strength lies in building teams and identifying what each team needs to ensure the organization is in sync with its purpose. I focus on organizing finance, internal controls, and timely management information, while also shaping the right management team structure and ensuring people work in roles that energize them.

With experience as an external accountant, Financial Controller, CFO, and CEO across various sectors and organizations of all sizes, I’ve worked with everything from global corporations to small and medium-sized enterprises. I’ve been involved in everything from running an outdoor store to managing a consultancy firm, with experience in manufacturing, FMCG, industrial products, distribution, logistics, and retail. As a manager of a consultancy firm, I blend consulting with leadership roles, keeping my expertise current and relevant.

Generous Minds perfectly connects my desire to make a positive impact with the knowledge and experience I’ve built over nearly 30 years in both Dutch and international companies. My experience, along with my consulting background at Protiviti, allows me to make a real difference for organizations that prioritize social impact over profit. I firmly believe in the power of people to shape their own futures when given the opportunity, and supporting the social enterprises at Generous Minds is my way of contributing to this vision.

How I help customers

I help entrepreneurs who need knowledge and experience in optimizing business processes, reporting, people management and efficiently running their business by being a coaching and sparring partner.

Number of deliverables

- Financial models, scenario analysis
- Plan to provide structure for efficient business operations
- Support in the implementation of this plan

Sample customers

Makers Unite, TMI Academy, Kingdom of Wow

bottom of page