Huib Maaskant
Creative Brand Strateeg, Creative Director, Content Creator.
What I do
I develop brands and value propositions to bring sustainable business ideas to the market.
About me
In 1997, I founded Qi, one of the first digital creative agencies in the Netherlands. Since leaving in 2003, I’ve spent most of my career as an independent entrepreneur—nearly 25 years of navigating businesses through change and growth.
Many companies find themselves caught up in daily operations, unsure of their next step. Too many loose ends, going in circles, questioning their direction: Which path is right? What impact will it have? How do we become relevant, bold, and memorable?
I provide clarity. With an honest perspective and a strategic approach, I help companies define their brand, shape their product development, and create resonance with their audience. I give them a framework to make decisions with confidence.
How I help customers
As a creative brand strategist, creative manager and copywriter I 'ground' floating ideas. This means: I translate dreams into a solid brand positioning, name, tone of voice, product design strategy and communication approach.
Number of deliverables
- Competitive analysis:
- Creative brand strategy
- Brand name
- Proposition/Promise
- Brand story
- Identity (collaboration with art and design)
- Product development guidelines
- Communication (campaigns, content)
Sample customers
KLM, Good Rootz, PAX, Volvo, NPO