In 1997, I founded one of the first digital creative agencies in the Netherlands, Qi. Since I left there in 2003, I have always worked as an independent entrepreneur, with the exception of a few short periods. So you could say that I have been an entrepreneur for about 25 years.

Companies are often stuck in the hustle and bustle of the day and do not know which direction to take. There are too many loose ends on the table. They have been going around in circles for a while. What is the right way? What does it mean if we go this way or that way? How do we become relevant, cool and striking? And a dozen other similar questions.

I offer them an honest opinion and a clear choice. I help them to paint a picture of their brand, what that means for product development and how that resonates with consumers. I give them a framework to base decisions on.