I am a branding and innovation strategist who helps companies that are leading the transformation to an ethical economy to be profitable, relevant and sustainable. I love working with my clients in workshops and I have a big toolbox of exercises that help teams understand their challenge, come up with solutions and make decisions on how to move forward. I use methods from design thinking, design sprints and strategic modelling, but I also like to use the power of the group with exercises from Theory U, art of hosting, deep democracy or liberating structures. All to ensure that social enterprises, start-ups, brands and organisations find their unique perspective, articulate their dreams for a better world and design the services and products that really add value for people and planet. I have a background in business. First in market research in New York and later in various marketing and branding roles at Albert Heijn in the Netherlands.

For the past 3 years I have been an independent consultant working for a mix of corporate clients, social enterprises and NGOs. I like to use my business experience and apply it to social enterprises and impact start-ups. That is why I also like to work within Generous Minds. Together we can help social enterprises with their challenges in all business-related areas and together we can make a real impact. When I look at the projects I am most proud of, I see a shift. In the past, I was most proud of the repositioning of chocolate brand Delicata for Albert Heijn. This was a boring brand that my team and I turned into an exciting brand with about 40 new products with flavors like yuzu seaweed and blueberry violets. If I could do that all over again, I would put much more emphasis on sustainability and a fair supply chain. That is why I am now more proud of projects that have a positive impact on people and nature.

One of my last projects with Generous Minds was the repositioning of BOON and it was great to work with their team and really find their unique perspective. I am also proud of a project I did for an educational publisher. In two design sprints we completely digitalized their offering for construction education. It is so energizing to see teams become creative and decisive with a little guidance from a facilitator. I love long distance walking and am currently on my way to Nice with my partner Daniel. I also love cooking and have taken up fermenting over the past year, so I have some kimchi maturing in my fridge. And I love playing board games, so if anyone fancies a games night, let me know.