In 1993, 'the internet' came into my life. I stuck around after a traineeship at DDB Worldwide and soon founded TRIBAL DDB AMSTERDAM. Was creative director with a team of 23 people and did online activation strategies for clients such as McDonalds, Volkswagen, Achmea, Bavaria and Philips. Received 12 awards. Most proud of the CANNES CYBERLION. Did volunteer work in Togo and Ghana. Sold Tribal Amsterdam to travel the world with my wife and daughter. Did more than 120 dives of which THE BLUE HOLE was the best and getting my cave diving certificate the scariest.

This quote changed my life: "I always wondered why someone didn't do something about it. Then I realized that I am someone". Started Nobla advertising, a brand activation agency for sustainable brands. No blah blah because brands are known for the good they do, not for what they say. I have now hiked up and down the Netherlands six times solo while wild camping. I am less than 120 km away from hiking 2300 km to Nice along the GR5.

Left Nobla to build CLEANUPTOGETHER, a platform to raise awareness about litter and organize beach cleanups. Joined GENEROUS MINDS in 2015 as a co-owner to help social enterprises grow. Traded my BMW convertible for trains and shared e-scooters. Bought three cows from a farmer to 'crowdbutch'. Why? Look a cow in the eye and you will eat less meat. Made a SHORT DOCUMENTARY about it. Started a local volunteer organization 'ELK GOOISCH MATRAS KOMT VAN PAS' to collect and give away furniture to refugees; helped them improve their skills and find a job. Became a beekeeper with 100,000 bees. I try not to take too serious profile pictures. Got addicted to BLOCKCHAIN. Sucky info on how this third internet revolution can bring more good into the world. I pick up cigarette butts that my friends keep throwing away grrrr! I try to prevent my kids from buying cheap crap. My friends call me 'Green Left Dick' and I'm proud of it. I'm also part of the Karmabrothers, an advertising agency that does campaigns for sustainable brands.

As a Certified Storybrand Guide I can help you get your message across.