Innovate your product to make an impact

Create a product that is ready for the future

From product idea to success

Design for the future

Stay a leader in your market

Prepare for sustainable regulations

How will your product make an impact?

Sometimes you have a great idea for a meaningful product or you need a product innovation to make an impact. To realize that innovation, you do not always have the right people in the team with knowledge of sustainable innovation. Yet you have to innovate to remain a leader in your market. We understand that you can lie awake at night because a prototype does not work, customers do not find the product attractive enough or new legislation is going to change everything. Soon the competition will overtake you and the continuity of your company is at stake.

We believe that sustainable product innovations should have access to the very best people in the business. Experienced makers with whom you dare to express your doubts and can solve problems together in complete confidence. Our Minds help you with Design Strategy, Life-cycle Analysis, Design, Market Research, Prototyping, Engineering and more. With a temporary team of innovation specialists, you can take exactly those actions to realize your next step.

Some examples from the 250+ companies we help with sustainable product innovation

HEMA

HEMA makes personal care more sustainable with recycled materials, more efficient use of space and refillable packaging. The 'makers team' of Generous Mind designed a bottle concept for various sustainable HEMA products.

African Clean Energies

ACE is launching a cooking appliance in various countries in Africa. This allows for a healthier and more sustainable way of preparing food based on 'pay per use'. Generous Minds developed a version with new functionality and a lower cost price to lower the threshold to the market.

Grolsch

The six-packs for Grolsch beer cans are bundled with a PE shrinkwrap. Generous Minds investigated 6 alternatives by means of 'circular benchmarking': a detailed assessment of the extent to which the alternatives are circular.

NBD Biblion

NBD Biblion is the umbrella organization that produces books for public libraries. Every year, 2 million books are destroyed. Generous Minds, Route Circulair and 58 West developed a concept in which both the material value and the literary value are preserved.

Oyster Heaven

Oyster Heaven restores oyster beds for a large uptake of nitrogen and a healthy underwater ecosystem. Generous Minds developed the substrates on which the oysters grow, the system of storage, logistics and 'deployment' and supervised the production implementation.

Dunlop

Dunlop is the world market leader in rubber boots. Generous Minds developed a strategy in collaboration with Dunlop to make Dunlop's products circular. Generous Minds produces the annual sustainability report on behalf of Dunlop.

Work with the best people in this business

Large corporates & startups

Both circular product innovations for large corporates and new products for startups

175 sustainable products

More than 175 sustainable products developed for the following brands: Lely, PostNL, Ahrend, Tefal, Skil, Tennant, Lego, Unilever, Seepje, Sara Lee, Hero, Albert Heijn, Heinz, Douwe Egberts

Since 2015

B-Corp certified since 2015 as one of the first organizations in the Netherlands

Right flexible expertise

Always the right flexible expertise available for all facets of your sustainable product innovation

Pablo Groglopo

Circular design strategist

Ronald Lewerissa

Designer of a preferable future

Jacco de Haan

Product designer and packaging specialist

Jeroen Slappendel

Brand strategist and innovator-on-a-mission

More Minds

Impact measurement

Together we develop a simple way to measure your impact based on the Theory of Change framework.

Life cycle analyses

We make a compact analysis of the footprint that your product has in the entire chain and look at which 'interventions' can improve this.

Market research & validation

At an early stage we conduct research to discover which problems are relevant to your company and customers and how your sustainable product can solve these.

Innovation & Impact Strategy

We help you formulate a clear strategy on how to successfully make a positive impact with relevant value propositions.

We help you innovate sustainably

Product innovation plan

Make an appointment

Tell us about your product and the challenges you face

We develop a sustainable innovation strategy

We look together at which short- and long-term goals are feasible and summarize this in an executable plan

We help you realize impact

Together we develop a concrete product with a measurable impact

The great work of Ronald Lewerissa and Marcel Verhaaf has made the Seepje packaging what it is today. A wonderfully sustainable and commercially successful packaging that makes an essential contribution to the growth of Seepje. Thanks in part to our packaging, we are on our way to becoming the most inspiring and impactful washing and cleaning brand in Europe!

Jasper Gabriels

Co-Founder Seepje

Thanks to the help of Generous Minds, Oyster Heaven was able to transform our ambitious idea into a successful company. The search for the right investor then proceeded quickly. A great match was found in a few months. After the investment, the Minds support us in design, engineering and production to develop our beautiful products from patents to final production.

George Birch

Founder Oyster Heaven

Generous Minds helped us with our strategic focus and the development of our new coaching proposition. They also made sure that our business model is very solid. The Minds help you to realize your business goals and your dream!