Mike Dijkstra
Naming and brand strategist
What I do
I help companies with research and advise to create brand names, brand stories and a verbal brand identity
How I help customers
Companies that want to stay relevant by differentiating themselves in a world that is constantly changing I support with creating a brand name and/or design with lasting distinctiveness
Number of sample deliverables
- Brand positioning
- Distinctive brand name
- Distinctive brand design
Example customers
Globrands
Contact
About me
Since 1984, naming and verbal branding consultancy Globrands, of which I am director, has been working for companies and organizations in transition that are not just looking for a name, but want a potentially strong brand to make their plans possible. A distinctive name that meets all the criteria and lays the foundation for achieving their goal: building the new brand they envision. I help companies and organizations continue to innovate and lay the foundation for new brands.
Over the years the demand has expanded to include thinking along in concept and proposition development, structuring brand portfolios and name systems, brand and branding strategy and verbal branding-focused manuals. Brands need to stay relevant by differentiating themselves in a world that is constantly changing. They achieve this by staying true to their essence, but also by developing new brands or sub brands with vision that can respond to new opportunities.